Introducing your brand to the U.S. is one of the most important challenges a company can face, not only because it’s a huge market, with a wide variety of products and options for all consumers, but also because it’s a different culture from the brand’s country of origin.
“Parece que hoy no deberíamos hacer una parrillada”, dijo nadie, nunca, porque para hacer una, siempre será un buen momento: risas, bromas, recordar anécdotas y buenos momentos con unas chelitas, pero por sobretodo, una delicioso corte de carne, es algo que no tiene precio.
Introducir tu marca a los Estados Unidos es uno de los desafíos más importantes que puede llegar a enfrentar una empresa, no sólo por el hecho de que es un mercado gigante, con una gran variedad de productos y opciones para todos los consumidores, sino que también es una cultura diferente a la del país de origen de la marca.
«It looks like we shouldn’t have a barbecue today», said nobody, ever, because having one will always be a good time: laughter, jokes, remembering good times, and anecdotes with a few ‘chelitas’, but most of all, a tasty steak, is something priceless.
Surely it has happened to you that once you leave your house without having breakfast and on the way to work, you stumble upon a tamalito and atole stand (one of those that with a single sniff of air make you feel attracted like a magnet) and you just stare as the vendor opens the bun, puts in a delicious steaming tamalito, dips it in cream and hands a happy chilango a delicious Guajolota…
Seguro que alguna vez te ha pasado que sales de tu casa sin haber desayunado y de camino al trabajo te encuentras con un puesto de tamalitos y atole (de esos que con una sola bocanada de aire hacen que te sientas atraído como un imán) y nada más miras como el vendedor abre el bolillo, introduce un rico tamalito vaporoso, lo baña con crema y le entrega a un feliz chilango una riquísima Guajolota… ‘Nomás’ de imaginarme la escena me antojé…
It is getting closer and closer to the end of the Holy Week and with it, the beginning of Easter, where the tradition is to look for eggs decorated with colors and sometimes with candy inside and also, families and friends get together to share a delicious brunch.
To stand out in a saturated market, where generally the price of the product tends to be the main criteria for the decision-making process, is becoming more and more complicated, even more so when the variety of products on the market is already sufficient.
KPI’s are the performance metrics that allow you to measure (and know) how your business performs. This will help you to know how you are doing and also to improve your decision-making.
This term was popularized in the 1980s by biochemist Thomas Campbell in his study on the «benefits of plant-based foods». Today, the term is reaching its peak of popularity and is naturally associated with plant-based foods and products.
